Flowers Brent Cross Privacy Policy

Privacy Policy Overview

Flowers Brent Cross places the highest importance on protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect personal data of customers who place orders for flowers with us in Brent Cross and the surrounding districts. We operate in full compliance with all applicable laws, including the UK General Data Protection Regulation (GDPR). Please read this policy carefully to understand your rights and our responsibilities regarding your personal data.

Scope of This Policy

This policy applies to all customers who order products and services from Flowers Brent Cross within Brent Cross and nearby locations. By ordering from us, you confirm that you have read, understood, and agreed to the practices described in this policy.

Personal Data We Collect

We collect personal data to efficiently process orders, deliver products, and enhance your experience. The data we collect includes:

• Contact Information: Name, delivery address, billing address, and telephone number.
• Order Details: Order contents, delivery notes, and any gift messages.
• Payment Information: Transaction details (processed securely via third-party payment processors; we do not store complete card details).
• Communications: Emails, phone call notes, and any correspondence with customer service.
• Website Usage Data: IP address, device information, browser type, and usage patterns, captured through cookies or analytics tools (where consent is given).

Lawful Basis for Processing

Under GDPR, we must have a lawful basis to process your personal data. Flowers Brent Cross relies on the following lawful grounds:

• Contractual Necessity: To process and deliver your orders and provide related customer services.
• Legal Obligation: To comply with tax, accounting, and legal requirements.
• Legitimate Interests: For security, fraud prevention, business analytics, and product improvements, provided such interests are not overridden by your fundamental rights.
• Consent: Where we collect data for marketing or use cookies not essential to the operation of the website, we do so only with your explicit consent. You may withdraw this consent at any time.

How We Use Your Information

We use personal data for the following purposes:

• Processing and fulfilling flower orders and services
• Communicating updates or information related to your order
• Customer support and handling inquiries or complaints
• Maintaining necessary business records
• Improving our website and customer experiences
• Fulfilling legal or regulatory obligations
• Providing personalised content where you have given consent

Data Retention

Flowers Brent Cross retains personal data only for as long as necessary to fulfill the purposes for which it was collected, comply with legal or regulatory requirements, resolve disputes, enforce our agreements, and establish, exercise, or defend legal claims. Our general retention periods are as follows:

• Order and Customer Data: Retained for up to 7 years in accordance with accounting and tax regulations.
• Marketing Data: Retained until you withdraw your consent or object to processing, after which it is deleted or anonymised.
• Website Analytics Data: Retained as specified in our cookie and analytics tool settings, not exceeding what is necessary for business analysis.

Third-Party Processors

We sometimes need to share your data with trusted service providers who act as data processors on our behalf. These include:

• Payment Processors: Securely handle payment transactions and related verification.
• Delivery Partners: Arrange and execute delivery of your orders to the address you provide.
• IT Service Providers: Host our website, manage software, and store data securely.
• Analytics Providers: Offer insights into website usage and performance, based on consented data collection.

All processors are contractually required to handle your data securely and in compliance with applicable data protection laws. We do not sell or rent your data to third parties for marketing purposes.

Your Rights Under GDPR

You have several rights concerning your personal data under the UK GDPR. These include:

• Right to Access: You may request a copy of your personal data we hold.
• Right to Rectification: You can request correction of inaccurate or incomplete data.
• Right to Erasure: You may ask us to delete your data where there is no lawful reason for us to retain it.
• Right to Restrict Processing: In certain circumstances, you can request us to suspend processing your data.
• Right to Data Portability: You can request transfer of your data to another supplier.
• Right to Object: You have the right to object to processing based on legitimate interests or direct marketing.
• Rights Regarding Automated Decision-Making: You may contest any automated decisions made about you and request human intervention.
• Right to Withdraw Consent: If data is processed based on your consent, you can withdraw it at any time.

To exercise any of these rights, please contact us through our advertised contact methods. We will respond to requests in accordance with legal timeframes.

Data Security Measures

We take data security seriously. Flowers Brent Cross implements suitable technical and organisational measures to protect your personal information from loss, misuse, unauthorised access, or disclosure. These include secure servers, encryption of sensitive data in transit, regular assessments, access controls, and staff data protection training.

Policy Updates

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Any significant changes will be communicated on our website, and where appropriate, you will be notified directly. Your continued use of our services after such updates signifies your acceptance of the revised policy.

Contact and Complaints

If you have questions about this policy or your personal data, or if you wish to make a complaint about how your data is handled, please reach out using the contact options on our website. You also have the right to lodge a complaint with the UK Information Commissioner’s Office if you believe your data rights have been infringed.

This policy is effective from the date of publication and applies to all flower orders placed with Flowers Brent Cross in Brent Cross and surrounding areas.